Responsibilities

• Strategic Planning & Growth: Proactively develop and implement social growth plans to increase key social metrics and support the scaling of our evergreen content and commerce-driving initiatives
• Collaborate with Brand and Sales teams to integrate social efforts into broader marketing and retail strategies
• Partner with the Senior Director on go-to-market (GTM) planning to ensure social is aligned and activated ahead of launches, retailer initiatives, and seasonal moments
• Bring a strong point of view on what makes brands win on social, including education, community building, and evolving best practices
• Act as the internal voice of our audience, championing a social-first perspective across the business
• Content Planning, Editing, & Publishing: Own and execute the social media calendar, from planning to publishing
• Produce day-to-day content in front of and behind the camera, including short-form videos, educational content, BTS, in-office content, product demos, trends, ads, etc.
• Comfortable in front of the camera, operating as a face of the brand as needed
• Write compelling captions, hooks, and on-brand copy across all platforms with a sharp, witty voice that resonates with our audiences
• Create comprehensive shot lists as needed

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field required
• 5+ years of hands-on experience managing social media channels (organic and paid), including content creation, campaign execution, and performance analysis
• Proven track record of driving audience growth, engagement, and brand storytelling across major platforms (Instagram, TikTok, Facebook, YouTube, Pinterest, LinkedIn, etc.)
• Advanced editing skills in Final Cut Pro and Adobe Creative Suite (Illustrator, Photoshop) preferred
• Experience developing and executing social strategies that support brand and sales objectives
• Familiarity with influencer, affiliate, and UGC integration within organic social strategies
• Experience working cross-functionally with creative, paid, and product marketing teams

Preferred

• Advanced editing skills in Final Cut Pro and Adobe Creative Suite (Illustrator, Photoshop) preferred
• Experience developing and executing social strategies that support brand and sales objectives
• Familiarity with influencer, affiliate, and UGC (user-generated content) integration within organic social strategies
• Leadership Potential: naturally collaborative and influential, open to growing into a management role as the team scales

Benefits

• Healthcare, Vision, & Dental: Competitive / Best in Class Plans
• FSA & HSA Options: Pick what suits you (can’t do both).
• 401K with 3% Match: Eligible after 90 days.
• Financial Planning & Charity Match
• Time Off
• PTO , Paid Holidays, Sick Days, Volunteer time, Summer Fridays
• Wellness & Growth
• Classpass Membership
• Continuous Learning & Dedicated Learning Hours
• Remote & Hybrid Work Options