Responsibilities

• Own and manage brand’s organic social media presence across all key channels
• Build and manage the monthly content calendar
• Develop channel-specific social strategies focused on engagement, growth, and community
• Write social captions and content ideas for videos and posts
• Monitor trends, platform updates, and emerging opportunities
• Engage with the community through comments, DMs, and conversations
• Track channel performance and provide ongoing insights and recommendations
• Help shape the brand voice and social identity over time

Requirements

• 2+ years of experience managing organic social media for a brand or agency
• Strong understanding of Instagram, TikTok, YouTube Shorts, and current social trends
• Experience building content calendars and executing social strategies
• Strong copywriting and communication skills
• Organized, proactive, and highly creative
• Comfortable working in a fast-paced agency environment
• Passion for wellness, lifestyle, or consumer brands is a plus

Preferred

• Experience growing consumer brands organically
• Basic video editing or creative direction experience
• Experience managing brand communities