Responsibilities

• Develop and implement comprehensive social media strategies aligned with brand goals to maximize reach and engagement.
• Create, curate, and schedule high-quality content across platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and others using tools like Hootsuite or Buffer.
• Monitor social listening tools to track brand mentions, industry trends, and competitor activity; analyze insights to refine campaigns.
• Design visually appealing graphics and videos using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance content appeal.
• Manage paid advertising campaigns on Facebook Advertising and other platforms to boost visibility and achieve targeted objectives.
• Collaborate with public relations teams to ensure consistent messaging and manage crisis communication when necessary.
• Track web analytics through Google Analytics and web analytics tools to measure campaign performance; generate reports for continuous improvement.
• Engage actively with followers by responding promptly to comments, messages, and reviews to foster a vibrant online community.
• Maintain a cohesive brand voice across all channels while ensuring content is proofread for accuracy and professionalism.
• Support branding initiatives by integrating visual identity elements into social media content; assist in e-commerce promotions when applicable.

Requirements

• Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
• Familiarity with SEO principles and keyword research techniques to optimize content discoverability.
• Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; experience with video editing is a plus.
• Hands-on experience managing social media management tools like Hootsuite or Buffer for scheduling and analytics tracking.
• Knowledge of social listening platforms to monitor brand reputation and industry trends effectively.
• Ability to analyze data from Google Analytics and other web analytics tools to assess campaign impact.
• Strong relationship management skills with the ability to collaborate across teams including PR, marketing, and creative departments.
• Excellent proofreading skills combined with an eye for branding consistency; capable of producing engaging multimedia content for diverse audiences. Join us in shaping vibrant online communities through innovative storytelling! We’re committed to supporting your growth as a creative leader in digital marketing while offering an inclusive environment where your ideas can thrive.

Benefits

• Flexible schedule