Social Media Manager at Quaker City Mercantile | Philadelphia, PA

Quaker City Mercantile

Social Media Manager

Philadelphia, PA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive brand storytelling and social performance as a Social Media Manager guiding multi-channel brand building across retail, DTC, and wholesale.

Own social strategy and calendar across Instagram, TikTok, and emerging channels to support brand objectives.
Must-have: 2+ years managing brand social with proven awareness and channel goals.
Standout: Strong collaboration with design, sales, and retail teams to unify messaging.

Job Description

Responsibilities

Build Brand Stories: Lead social strategy that strengthens brand identity and drives long-term affinity across platforms, from grid to shelf and everywhere in between.
Drive Channel Impact : Capture and execute content that supports retail moments, wholesale opportunities, DTC initiatives, product launches, and activations. Use social as the connective tissue between brands and consumers, wherever they shop.
Content Calendar Creation: Own the planning and rollout of content calendars that align with retail timelines, brand campaigns, DTC drops, wholesale pushes, and promotional windows.
Community Cultivation: Spark conversations and foster relationships with followers, creators, and tastemakers to keep brands top-of-mind and in-demand.
Performance & Optimization: Monitor analytics to tweak creative and media strategies for maximum ROI, especially around conversion KPIs across DTC and retail.
Cross-Functional Collaboration: Work closely with design, sales, wholesale and retail teams to ensure messaging is unified and effective across all touchpoints.
Trendspotting with Intent: Keep your finger on the pulse of emerging trends and platform shifts, applying them with purpose to drive brand visibility and sales.
Organic & Paid Execution: Own both the organic strategy and the execution of boosted posts and paid campaigns that drive traffic, awareness, and sales across retail, DTC, and wholesale.

Requirements

2+ years managing social for brands (agency, in-house, retail, DTC, etc.), with a proven track record of building brand awareness and supporting channel-specific goals.
Strong editorial instincts and brand sensibility, with the ability to translate business objectives into social-native creative.
Experience crafting content that performs across Instagram, TikTok, Facebook, and emerging channels.
A balance of organic strategy and paid media experience, with a strong grasp of platform tools and ad performance.
Expertise in content scheduling tools (e.g., Sprout) and performance platforms (e.g., Meta Insights).
A data-informed mindset to translate numbers into narratives that improve performance.
A proactive, solutions-oriented attitude, with the ability to pivot quickly and thrive in a fast-moving, agile team setting.
Passion for building brands with cultural relevance and a point of view.

Quaker City Mercantile

QUAKER CITY MERCANTILE IS A COMPLETELY UNIQUE ENTERPRISE. We create our own products, partner with others to create new brands, and consult to grow existing businesses. Our staff comprises creative teams, mixologists, chefs, historians, novelists, brand ambassadors, distillers, sales and retail teams, and even a biochemist with a PhD. This enables us to work in a comprehensive, holistic manner on all phases of ideation, design, production and go-to-market strategies. We are also federally licensed with our own distilleries: Tamworth Distilling and Art in the Age Spirits. All of this gives us a unique capacity, not only to develop disruptive, market ready concepts, but also to bring them to market and keep them growing.

Founded in 1988

Philadelphia, Pennsylvania, USA

52 employees (29 in marketing)

linktr.ee/quakercitymercantile