Responsibilities

• Lead the strategy, execution, and ongoing growth of the organization's social media presence across multiple platforms, including LinkedIn, Facebook, Instagram, TikTok, X, YouTube.
• Develop and execute enterprise-wide social media strategies that align with organizational goals.
• Create campaigns that increase brand awareness, audience engagement, and community impact.
• Strengthen Pinnacle's position as a leader in addiction treatment and behavioral healthcare.
• Support brand consistency and messaging across all social channels.
• Lead development and execution of the editorial calendar.
• Collaborate with facility leaders, community relations teams, and marketing partners to identify compelling stories from across the organization.
• Create content that highlights patient success, teammate impact, clinical expertise, community partnerships, and organizational growth.
• Develop content around healthcare awareness initiatives, industry trends, recognition events, and company milestones.
• Monitor and respond to comments and messages.

Requirements

• 3+ years of social media management experience with a proven track record of successful campaigns.
• Experience managing multiple social platforms simultaneously.
• Strong understanding of content strategy, audience engagement, and social media analytics.
• Exceptional communication, project management, and organizational skills.
• Ability to work both independently and collaboratively in a fast-paced environment.
• Experience developing content calendars and measuring campaign performance.

Preferred

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of social media management experience.
• Healthcare, behavioral health, or mission-driven brand experience.
• Experience supporting executive social media engagement and thought leadership initiatives.