Social Media Manager at Petite Plume | New York, USA | $70K/yr – $75K/yr

Petite Plume

Social Media Manager

New York, USA (On-site)

$70K/yr – $75K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive Petite Plume’s social presence and growth by owning multi-channel content, community engagement, and performance analysis.

Manage social across Instagram, TikTok, Facebook, Pinterest, and YouTube
Must-have: 5+ years managing social for a brand or agency
Standout: Collaborates with Influencer Marketing and Paid Social to amplify reach

Job Description

Responsibilities

Manage Petite Plume’s social media presence across Instagram, TikTok, Facebook, Pinterest, and YouTube
Own day-to-day posting, scheduling, and publishing across platforms
Monitor comments, messages, and community engagement to build a strong brand community
Develop and manage a comprehensive social media content calendar across Instagram, TikTok, Facebook, Pinterest, and YouTube, aligning posts with product launches, seasonal moments, and broader marketing initiatives.
Define and execute core content pillars to guide storytelling and ensure a balanced mix of brand heritage, product features, lifestyle inspiration, community/UGC, and key campaign messaging across all platforms.
Plan and produce engaging content including short-form video, imagery, and graphics
Capture and edit social-first video content for TikTok, Reels, and YouTube Shorts
Maintain a consistent brand voice and visual aesthetic across all channels
Coordinate product launches, seasonal campaigns, and brand storytelling moments on social

Requirements

5+ years managing social media for a brand, fashion/lifestyle company, or agency (fashion-experience preferred)
Deep understanding of Instagram, TikTok, Pinterest, Facebook, and YouTube
Strong eye for visual storytelling and brand consistency
Experience shooting and editing short-form video content
Strong writing and copyediting skills
Highly organized with the ability to manage multiple projects and deadlines
Experience with Nectar or social management platforms
Familiarity with AI tools for content creation, such as Midjourney, Nano Banana, Runway, Opus Clip, or similar creator-focused tools
Experience using photo and video editing tools such as CapCut, Adobe Creative Suite, Canva or Figma
Comfortable analyzing social performance and platform analytics

Preferred

Experience collaborating with influencer campaigns
Experience with paid social or agency collaboration
Knowledge of emerging social formats and trends

Benefits

Competitive salary
5+ weeks total Paid Time Off throughout the year
10 PTO days + 5 sick days
11 paid federal holidays
Half-day “Summer Fridays” from Memorial Day to Labor Day
A 401K and company profit-sharing plan after one year of tenure
Generous health, dental, and vision insurance for you and your dependents
50% employee discount on petite-plume.com
An inclusive, collaborative, and dynamic work environment
Annual discretionary bonus program

Petite Plume

Petite Plume was inspired by the desire to create sophisticated and comfortable sleepwear in the most exquisite cotton available. In this elegant range of sleepwear, you will see elements of classic colors and styles reminiscent of a bygone era.The finest attention to detail can be seen throughout the range, from engraved buttons and tuck pointing to handwritten gift cards and customized packaging, making them the ideal gift. Add a monogram to make it even more memorable.Adult sleepwear:Our adult collection is made from 100% of the finest cotton. The fabric is preshrunk and yarn-dyed to prevent fade. The superior fabric is then brushed for added softness and gets cozier with each wash.Children's sleepwear:We are proud that our children's sleepwear is made with the finest quality cotton and blended with just enough inherently flame retardant fiber to allow our sleepwear to pass strict CPSC regulations without the use of harmful chemicals. The fabric is preshrunk and yarn-dyed to prevent fade. The superior fabric is then brushed for added softness and gets cozier with each wash.Bonne nuit, ma petite plume.

Founded in 2015

Winnetka, Illinois, USA

51 employees

www.petite-plume.com