Responsibilities

• Plan, edit, shoot, and publish content across Instagram, YouTube, TikTok.
• Capture our drinks, milling process, and cafe life in our brand aesthetic.
• Translate Matcha education into accessible content for a general audience.
• Collaborate and utilize content from Ooika’s founder Marc who produces photo and video assets in Japan.
• Own the content calendar and align posts with monthly specials, events (Sakura Fest, Pumpkin Fest), classes, and product launches.
• Engage authentically with our community: replies, comments, and DMs handled with the same care as in-store hospitality.
• Track performance, test new formats and "risky" ideas, and report on what's working.
• Network to create meaningful collaborations.
• Stay aligned with Ooika's apolitical, mission-first brand voice in all public content.

Requirements

• Proven experience managing social media for a brand, with a portfolio of original photo/video content.
• Strong eye for composition, lighting, and minimalist, brand-consistent visual storytelling.
• Ability to shoot and edit on both phone and camera, and to work quickly in a high-volume cafe setting.
• Genuine interest in Japanese tea culture.
• Reliable transportation to Ooika in Princeton, New Jersey.
• Flexibility to capture content during open hours, including some weekends, events, and early shifts.
• Consistent, thorough, and proactive communication skills.

Nice to Have

• Ideal, but not necessary: experience with paid social, light graphic design, or community management.

Benefits

• 401(k) savings plan.
• Mental health paid time off & sick time off.
• Free drinks on and off shift.
• Employees and family/friends discounts.
• Open to limited remote-work arrangements.