Social Media Manager (NYC)

New York, USA (Hybrid)

$73K/yr – $87K/yrMid Level2+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive social media growth and real-time engagement for clients by managing communities, creating lo-fi content, and coordinating influencer partnerships.

  • Own community management and lo-fi content across Instagram and TikTok.
  • Must-have: Two+ years of social media experience (agency ideal).
  • Standout: End-to-end influencer coordination with actionable performance insights.

Job Description

Drive social media growth and real-time engagement for clients by managing communities, creating lo-fi content, and coordinating influencer partnerships.

  • Culture Scouting: Looking for reactive opportunities in community and culture and ideating the best ways for our clients to enter those moments in real-time.
  • Community Management: Monitoring and responding to the messages we receive from our communities, as well as identifying proactive opportunities beyond our tagged mentions to engage with new audiences. Crafting social-first replies through relevant copy and creative tactics.
  • Ideation: Pairing knowledge of social-first trends and audience insights with brand knowledge and tone of voice to ideate content, across all formats from written to visual responses.
  • Copywriting: acting as the voice across the brand channels, writing copy across community responses as well as for captions on our social posts
  • Lo-Fi content creation: Creating and editing native lo-fi assets (both meme and video formats) across Instagram Reels, Instagram Stories, TikTok, ensuring the content complies with best practice for each platform.
  • Influencer Management: Identifying relevant creators for our clients to partner with, and leading on the end-to-end process from identification to briefing.
  • Reporting: Evaluating the organic performance of our content for our clients, sharing valuable insights and creative analysis to drive forward the iteration of our strategies and output delivery.
  • Collaboration & Communication: Working in a nimble and collaborative environment, you will work closely with our Strategist, Account Director, and Social Media Manager to ensure we are delivering leading social-first delivery for our clients, ideating and communicating regularly.
  • two or more years of experience working with social media (agency-side preferable)
  • experience creating and editing your own native lo-fi content (TikTok & Reels)
  • 20 days vacation a year + 12 public holidays
  • Full Paid Medical Insurance (including dental and vision)
  • Annual performance bonus
  • 401k matching plan
  • Gym Membership contributions
  • Free fruit, breakfast cereals, snacks, soft drinks and tea & coffee
  • Free home office chair and screen
  • Quarterly team offsites / Regular socials
  • Free Citibike membership
  • Recruitment referrals bonus
  • Agile working policy
  • We operate on a hybrid model of 3 days in office per week. Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).
Born Social logo

Born Social

We build social-first brands, globally.

Founded in 2012
London, England, GBR
196 employees (97 in marketing)

Traffic Signals

Monthly Visitors
12.8K
Traffic Source Mix
Search
31.9%
Direct
50.5%
Referral
7.6%
Social
8.9%
Paid
1%

Headcount Trend

Current headcount: ~196

Marketing Team

Marketing Team Size
62 (32% of company)
Median Career Experience
9 years
Median Tenure
0.9 years
Marketing Roles Posted (Last 30 Days)
4

Recent News