Responsibilities

• This is a part-time hybrid role, based in Memphis, TN, for a Social Media Manager. You will be responsible for developing and implementing social media strategies, creating and managing content, executing social media marketing initiatives, and optimizing performance across platforms.
• You will collaborate with the team to plan campaigns and analyze performance metrics to enhance engagement and reach, while ensuring consistent branding and messaging on all channels.
• The Social Media Manager will help manage and grow social media accounts for multiple businesses.
• Responsibilities include capturing content, creating monthly content calendars, producing reels and short-form videos, and engaging with audiences across platforms.
• Content Creation: Capture social media content during scheduled onsite visits and client events; Take high quality photos and videos for marketing and brand storytelling; Create short-form video content such as Instagram Reels, TikTok videos, and YouTube Shorts; Edit photos and video for social media use.
• Social Media Management: Develop monthly content calendars for client accounts; Schedule and publish posts across platforms such as Instagram, Facebook, LinkedIn, TikTok, X, and others; Write captions and maintain brand voice consistency.
• Engagement & Growth: Monitor comments and messages across client social media accounts; Engage with followers and support audience growth; Identify trending content ideas and platform opportunities

Requirements

• Proficiency in Social Media Marketing and Social Media Optimization (SMO)
• Strong Communication skills
• Photography or videography background
• Proficient in using social media platforms and analytics tools
• Ability to work collaboratively in an on-site team environment

Preferred

• Bachelor's degree in Marketing, Communications, or a related field is preferred
• Experience with branding and audience engagement is a plus