Responsibilities

• Create and manage Mount Vernon’s social media calendar with an eye toward promoting estate visitation.
• Write, edit, and schedule organic social media posts and stories on deadline.
• Select and edit high-resolution images for social content.
• Develop reels for Facebook, Instagram, TikTok, YouTube, and other channels.
• Size videos to vertical, square, and horizontal formats for digital ad campaigns.
• Find and contract with social media influencers to produce content for and about Mount Vernon. Coordinate social media influencer visits (i.e., arrange for tickets, tours, and other experiences). Provide content guidelines, and review and approve content prior to publication. Manage budget and payment for social media influencers.
• Monitor and respond to social media comments.
• Record video at Mount Vernon events (approximately 20 events per year), including on weekends and after hours. Also provide video for PR opportunities, such as visits by authors, historians, actors, and other prominent figures.
• Guide other departments in the effective management of their social media channels. This may include training, reviewing posts, and publishing posts.
• Analyze the effectiveness of social media content and videos.

Requirements

• Minimum of 3 years experience managing social media channels
• BA degree in communications, film, design, journalism, marketing, English, or a relevant field
• Excellent verbal and written communication skills
• Experience in producing, editing, and promoting video on the web
• Ability to capture high-quality video using a DSLR camera is required
• Knowledge of video production workflow and video editing
• Experience with Adobe Creative Suite, particularly Premiere Pro
• Understanding of social media and video analytics
• Ability to manage a complex schedule and ability to work on multiple projects simultaneously
• Excellent organizational and time management skills

Benefits

• - 403(b) Retirement plan with employer matching
• - Employee recognition at 5 years of service
• - Employee referral program
• - On-site Library
• - Employee Discounts
• - Free Parking
• - Health, Vision, and Dental insurance
• - Short Term Disability, Long Term Disability, and Life Insurance
• - Paid leave for sick time, vacation, and Holidays
• - Flexible spending account for medical care