Social Media Manager - Minneapolis, MN at UnitedHealthcare | Minneapolis, MN | $73K/yr – $130K/yr

UnitedHealthcare

Social Media Manager - Minneapolis, MN

Minneapolis, MN (On-site)

$73K/yr – $130K/yrMid Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own social content planning and multichannel execution for enterprise campaigns with a focus on healthcare moments and audience-led creative optimization.

Social content ownership: calendars, development, and alignment with brand campaigns
Campaign performance: testing, optimization, and insights to improve future social programs
Collaboration & governance: cross-team alignment with Brand, digital and external agencies to maintain consistency

Job Description

Responsibilities

Lead social media content calendar and development for Brand campaigns and key content moments to include
Lead social media content calendar and content development to support enterprise marketing campaigns, educate on using healthcare benefits and highlight key health care moments
Ensure creative is designed to support the ad objective and social media platform best practices, with a message and call-to-action that considers the audience and channel insights where it's delivered
Partner closely with Brand digital content manager and uhc.com digital team on content needs that sync with social media campaigns
Input social media content calendar, digital assets, and campaign tracking links in enterprise marketing collaboration software
Create paid social media schedules outlining ad objectives, ad duration, creative testing, audience targeting and investment. Review social ad campaigns in flight for learnings
Create reports measuring social media ad performance compared to benchmarks and provide insights to help inform future social media campaigns
Develop collaborative working relationships with other social media leads in the business and Social Care on content calendar, brand consistency, and best practices, as well as other internal business partners and external agencies
Demonstrate UnitedHealthcare cultural values in day-to-day execution

Requirements

5+ years of experience in a social-first marketing or digital content role
5+ years of Microsoft office suite experience including Word, Excel, Outlook, PowerPoint
2+ years of demonstrated project management skills with the ability to develop and implement multichannel consumer marketing campaigns
Solid understanding of social media platforms and their content formats including Facebook, Instagram, LinkedIn and YouTube
Commitment to staying current on emerging social and digital trends, audience behaviors, and platform capabilities; willingness to test and iterate approaches

Preferred

Experience in healthcare or another regulated industry
Experience working within a matrix organization and a team player
Familiarity with social media analytics tools
Comfort navigating ambiguity with flexibility and confidence
Demonstrated effective problem-solving and critical-thinking skills
Proven ability to manage multiple priorities from inception to completion
Excellent written & verbal communications skills and comfort presenting ideas to stakeholders

Benefits

In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives.

UnitedHealthcare

When it comes to your health, everything matters. That’s why UnitedHealthcare is helping people live healthier lives and making the health system work better for everyone. Our health plans are there for you in moments big and small, delivering a simple experience, affordable coverage, and supportive care. At UnitedHealthcare, part of the UnitedHealth Group family of businesses, we are working to create a system that is connected, aligned and more affordable for all involved; one that delivers high quality care, responsive to the needs of each person and the communities in which they live. With connections to more than 1.3 million physicians and care professionals and 6,500 hospitals and care facilities across the globe, we can collaborate in new ways to improve patient care while providing customizable and comprehensive solutions in any marketplace, anywhere.Our ValuesIntegrity: Honor commitments. Never compromise ethics.Compassion: Walk in the shoes of the people we serve and those with whom we work.Relationships: Build trust through collaboration.Innovation: Invent the future. Learn from the past.Performance: Demonstrate excellence in everything we do.For more information about UnitedHealthcare, click here: https://www.uhc.com/For information about careers at UnitedHealthcare, click here: https://www.workatuhc.com

Founded in 1977

Hopkins, Minnesota, USA

16K employees (682 in marketing)

www.uhc.com