Social Media Manager Mid-Atlantic

Baltimore, MD (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive social media presence for multiple Mid-Atlantic facilities by planning content, publishing across platforms, and measuring impact.

  • Own social content creation and publication across multiple platforms for Mid-Atlantic facilities.
  • Must-have: 2+ years in social media management with proficiency in Meta Business Suite.
  • Standout: Collaboration with Marketing to maintain brand consistency and support lead generation.

Job Description

Responsibilities

  • Develop, implement, and manage social media strategies for multiple facilities.
  • Create, publish, and share fresh content across Facebook, Instagram, TikTok, LinkedIn, and other platforms.
  • Manage WhatsApp communications for facilities to capture authentic, personalized content.
  • Edit and enhance photos using tools like Lightroom, Photoshop, or Canva.
  • Design marketing materials and layouts in Canva or Adobe Creative Suite.
  • Plan and maintain an editorial content calendar in coordination with the Marketing team.
  • Monitor Google Reviews and social media comments, responding or escalating per reputation management protocols.
  • Track reach, engagement, and campaign performance; produce monthly analytics reports.
  • Stay up to date on social media trends, best practices, and emerging technologies.
  • Attend facility events as needed to capture content for campaigns.

Requirements

  • Minimum 2 years’ experience in social media management or content creation.
  • Proficiency in Meta Business Suite and content scheduling tools.
  • Skilled in Photoshop, Lightroom, and/or Canva.
  • Excellent written and verbal communication skills.
  • Highly organized, detail-oriented, and able to manage multiple projects.
  • Strong team player who can inspire and motivate others.

Preferred

  • Healthcare marketing experience preferred, but not required.
Complete Care logo

Complete Care

Complete Care Management is a leading provider of subacute & long-term care, operating skilled nursing facilities throughout the Northeast, Mid-Atlantic and Midwest.OUR MISSIONOur goal is to make everyone who walks through a Complete Care facility’s doors feel like family – from our patients and their loved ones to our staff. Every member of our team plays an integral role in the care of our residents and we value the work of each individual, from the top doctor to the housekeeping staff; there are no small roles.HOW WE CARESince our founding, we’ve developed a reputation for transforming operations, raising employee morale, and elevating care for residents at the facilities we acquire. Complete Care’s proven process has been successful at many locations in multiple states. Our mission is to continue with more communities across the country as we continue to see significant growth.HOW WE LEADWe treat our team like a family, from our most senior partners to our newest nurses. Our leadership team is involved in the operations of all our facilities and are easily accessible to solve any issues that arise. Additionally, all of our senior partners are Licensed Nursing Home Administrators (LNHA), so they’re well-versed in nursing home best practices.We are committed to providing high-quality care to the patients, families, and communities we serve. By streamlining operations, we’re able to spend more time focused on helping people heal.Featured in: Skilled Nursing News, NJ.com • Recognized by: Governor Phil Murphy Each Complete Care facility is an independently owned and operated entity that is licensed to use the Complete Care name as well as to receive non-health care related services from other independently owned and operated affiliates. All health care related services provided by a Complete Care facility is provided solely

Founded in 2016
Toms River, New Jersey, USA
1.8K employees (25 in marketing)

Traffic Signals

Monthly Visitors
3.6K
Traffic Source Mix
Search
47.5%
Direct
29.7%
Referral
5.6%
Social
15.8%
Paid
1.3%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
22 (1% of company)
Median Career Experience
12 years
Median Tenure
2.9 years

Recent News