Responsibilities

• Develop and manage social media strategy across McGrew Equipment Company, Crownstone Equipment, and Iron Road Logistics.
• Own day-to-day management of all assigned social media channels, including Facebook, Instagram, TikTok, YouTube, LinkedIn, X, Google Business Profile posting, and other portfolio channels as assigned.
• Establish and maintain a distinct brand voice for each account while ensuring alignment with broader company messaging and standards.
• Build and manage content calendars that support business priorities, campaigns, events, auctions, location needs, and seasonal opportunities.
• Regularly travel to company branches, auctions, customer sites, events, and job sites to capture content, identify stories, and stay close to the activity driving the business.
• Plan, capture, edit, and publish short-form and mid-form video, photography, testimonial content, and behind-the-scenes storytelling.
• Write captions, platform copy, post text, and basic video scripts that are aligned with each brand’s voice and goals.
• Create and publish social content that supports used equipment demand, auction bidder activity, enterprise visibility, customer trust, testimonials, and event storytelling.
• Monitor and manage community engagement across social channels, including comments, direct messages, and basic customer interaction routing.
• Partner with the Vice President of Marketing to develop paid social creative assets, influencer concepts, campaign storylines, and channel-specific content priorities.
• Work in conjunction with the Graphic Designer on graphics, visual packaging, templates, and campaign asset needs.
• Coordinate and guide interns, employee contributors, and other internal content creators, including sales and service team members who may serve as on-site influencers or subject matter contributors.
• Identify, brief, and help manage freelance creators and outside partners for overflow photography, video, and specialized content needs.
• Support the development of an influencer and employee advocacy strategy across the portfolio.
• Capture and organize testimonial content from customers, employees, and partners for social, website, and campaign use.
• Operate with urgency around event driven and time sensitive business moments, especially auctions and other compressed promotional windows.
• Track and report on channel performance, content performance, engagement quality, follower growth, traffic to the website from social channels, and content volume produced.
• Use AI tools responsibly to accelerate content ideation, draft captioning, content repurposing, and brand consistency, while maintaining human review and final judgment.
• Stay current on social platform trends, short-form storytelling approaches, creator best practices, AI-enabled workflows, and digital content opportunities relevant to the equipment, auction, dealership, and logistics sectors.
• Perform other duties as assigned.