Responsibilities

• Serve as an architect of Life Alive’s aesthetic and voice across all social media channels—including Instagram, Facebook, TikTok and LinkedIn—authentically scale our core values and higher purpose.
• Develop and execute a multi-channel social media strategy and roadmap that aligns with the master marketing calendar to drive measurable brand awareness, guest acquisition, follower growth, and community loyalty.
• Position Life Alive as a preeminent wellness authority by directing high-value content strategies, including ingredient storytelling, sourcing transparency, and nutrition-based editorial.
• Act as the internal pulse on cultural shifts, emerging platforms, and industry trends to keep the brand at the forefront of the food, wellness, and lifestyle sectors.
• Lead the end-to-end creative direction and execution of photography and videography—including shooting and editing both on camera and iPhone, writing post copy and video scripts with engaging brand storytelling, recording audio, editing reels, ensuring authentic brand storytelling that resonates across Instagram, TikTok, Facebook, LinkedIn and emerging platforms.
• Serve as an on-camera presence for Life Alive, appearing in reels and video content that brings our brand story, food, and culture to life in an authentic and engaging way.
• Identify, schedule and manage a budget for high-impact influencer collaborations and community partnerships that earn category credibility and expand the brand’s reach.
• Transform raw metrics (reach, engagement, conversion) into high-level performance insights and executive recaps, using data to pivot strategies and optimize marketing spend.
• Conduct rigorous competitor benchmarking and market analysis to identify whitespace opportunities for the brand.
• Own Life Alive’s community and engagement strategy across all platforms—managing inbound DMs, comments, and questions with care, while proactively engaging with guests, brand partners, and high-profile accounts through strategic outbound commenting and dialogue that builds brand visibility and community.

Requirements

• 3-5+ years’ experience in digital content and social media, including experience for a consumer brand (ideally restaurants, food, or a direct-to-consumer wellness or lifestyle brand), including agency-side experience
• Bachelor’s Degree is Marketing, Advertising, Journalism, Creative Writing, Social Media Management or Equivalent
• A comprehensive understanding of social media platforms, affiliate programs, editing applications, and other best practices
• Familiarity with the Google suite, Google Analytics, and Meta Analytics and Ads Manager
• Experience developing effective communications and ideas in written, photo, and video formats, including scripting and on-camera performance
• Strong photography editing and video editing skills, including reels and short-form content
• Some photography training or the equivalent in hands-on experience
• Video editing experience
• Creative copywriting skills and excellent communication & grammar skills
• An eye for typography, composition, and design
• Track record of growing organic followers and engagement across prominent platforms
• Ability to network with relevant influencers to develop collaborative partnerships
• An understanding of brand development, advertising and multi-channel campaign execution.
• A strong network of photographers, stylists and other talent is a plus
• Experience with Lightroom, AfterEffects, Photoshop, Illustrator and InDesign a plus, but not required
• Ability to manage multiple projects simultaneously and maintain grace under pressure

Preferred

• Fanatical about food that is delicious and good for you, and the ways in which healthy eating can positively impact ourselves, our communities, and the planet
• Deeply empathetic to our guests, with strong brand sensitivity
• Passionate about food photography, developing purpose-driven brands, and creating social content & storytelling that feels inclusive and accessible
• Comfortable and confident on camera
• A wellness enthusiast, curious about the deep connection between how we eat, move and think with how we feel
• Someone that embraces entrepreneurial culture, can learn and adapt quickly, and has a can-do spirit
• Highly organized, with outstanding attention to detail from start to finish
• An excellent communicator, with ability to present concepts in a concise and persuasive manner
• A great collaborator who offers and responds well to feedback

Benefits

• 10% Bonus Eligibility
• Plentiful Food Discounts & Yoga Perks
• Flexible work schedule with the ability to split time working from home and in our cafés
• 401k and IRA, Life Alive matches 401k contributions at 100%, up to 3%
• Medical, Dental & Vision coverage
• Life Insurance, MetLaw, TeleDoc, Short Term & Long Term Disability, Mental Health Support via My Strength
• Parking and Transportation Reimbursement
• $150 stipend for home office setup
• Paid time off:
• 10 days paid vacation
• 40 hours paid sick leave
• 8 hours of community service pay
• 8 paid holidays