Social Media Manager at Knights Restaurant | Conyers, GA

Social Media Manager

Conyers, GA (On-site)

Salary Not AvailableMid LevelPart time

Posted 2 months ago

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Job Summary

Own the social media program by shaping strategy, delivering compelling multimedia content, and turning data into actionable optimizations across platforms and partnerships.

Strategy & Content: Define brand social narrative and oversee creative assets across Facebook, Instagram, Twitter, LinkedIn, and TikTok.
Analytics & Optimization: Track performance with Google Analytics and platform insights, iterating campaigns to lift reach, engagement, and conversions.
Community & Partnerships: Foster relationships with followers, influencers, media, and partners to amplify reach and credibility.

Job Description

Responsibilities

Develop and implement comprehensive social media strategies aligned with brand goals, utilizing platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
Create, curate, and manage engaging content including graphics, videos, photography, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
Monitor social listening tools to track brand sentiment, industry trends, and competitor activity to inform content planning and engagement tactics.
Manage social media advertising campaigns on platforms like Facebook Advertising to increase reach and conversions.
Schedule and publish content using social media management tools such as Hootsuite and Buffer, ensuring consistent posting across channels.
Analyze web analytics and social media metrics through Google Analytics and platform insights to measure campaign effectiveness and optimize future efforts.
Foster positive relationships with followers, influencers, media outlets, and partners through proactive communication and relationship management.

Requirements

Proven experience in social media marketing or management with a strong portfolio of successful campaigns.
Proficiency in graphic design software including Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
Knowledge of SEO best practices, keyword research, web analytics, and e-commerce strategies.
Skilled in video editing and photography to produce high-quality multimedia content.
Familiarity with social listening tools, public relations principles, and digital marketing trends.
Ability to analyze data from Google Analytics and social media platforms to derive actionable insights.
Excellent proofreading skills with an eye for detail to ensure accurate messaging. Join us as a Social Media Manager to lead innovative campaigns that captivate audiences worldwide! Your creativity combined with strategic insight will help shape our digital voice while building lasting connections that drive our brand forward.