Responsibilities

• Map out and execute the North America social media strategy in alignment with global social vision, standards, and priorities.
• Drive audience growth,engagement, and performance across all prioritysocial platforms, with a strong emphasis on TikTok, Instagram, YouTube, and short-form video.
• Partner closely with the Sr. Director, Global Social Media to translate global content and influencer strategy into market-relevant execution.
• Develop and execute integrated social media campaigns supporting commercial goals, product launches, and brand storytelling.
• Assist Sr. Director, Global Social Media in developing the influencer and creator community for North America, including identification, briefing, content development, execution, and performance evaluation.
• Serve as the primary socialmedia partner to cross-functional teams (sales, marketing, creative, regulatory, legal), ensuring alignment and on-time execution.
• Oversee content planning, asset development, publishing, and optimization across platforms with social content creation aas needed.
• Lead community management strategy, including engagement, escalation, and moderation best practices.

Requirements

• 4-6+ years of experience in social media, digital marketing, or brand marketing.
• 4+ years of hands-on experience owning and managing social media channels for a brand or organization.
• Proven experience developing content strategies and executing campaigns that drive measurable results, particularly on Instagram and TikTok.
• Proven experience shooting and creating social-native content (you can provide links to content you have createdalong with writing samples)
• Experience building and managing influencer/creator partnerships and content programs.
• Strong working knowledge of social platforms, publishing tools, analytics, and performance reporting.
• Experience collaborating with creative teams and managing content workflows end-to-end.
• Excellent written, verbal,and presentation skills;comfortable communicating with senior stakeholders.