Responsibilities

• Manage all official IC social accounts as a strategist and content creator, and work with College departments to support their social media strategies and content to help the College achieve enrollment growth.
• Develop compelling content for the Colleges website and social media platforms, writing, designing, creating video and posting on various outlets. Identify emerging social trends and adapt them strategically for Illinois College audiences.
• Identify opportunities through metrics and analytics to create engagement-informed content, providing data and analysis to the Director of Marketing and Communication.
• Oversee student influencers, content ideas, and chats in Zeemee, an admission-focused social platform.
• Develop and manage digital campaigns in collaboration with the Creative Director and Director of Marketing and Communication.
• Serve as a copywriter and proofreader for the College writing team, adapting styles and voice as appropriate for the audience and platform.
• Ensure all copy and content aligns with the Colleges brand, mission, and strategic vision, with a particular focus on enrollment and fundraising efforts.

Requirements

• A bachelors degree
• Experience developing goal-oriented social media content, with a portfolio of previous work.
• Understand strengths, audiences, algorithms and best practices of major platforms such as YouTube, Facebook, Instagram, X, TikTok and LinkedIn with the ability to develop and drive engaging content to meet goals.
• Ability to develop and maintain collaborative working relationships, engage in creative problem-solving, and extend enlightened hospitality when working with others.
• Some evening and weekend hours will be required.
• Confidential materials must be handled with the utmost discretion.
• Ability to complete projects in a timely and accurate manner while working in a fast-paced and deadline-driven environment.