Responsibilities

• Lead the development and execution of social media strategies and campaigns aligned with client objectives and integrated marketing programs—driving brand awareness, engagement, and community growth across platforms.
• Serve as the primary executor and day-to-day point of contact for social media initiatives across a portfolio of client accounts—ensuring consistent delivery of high-quality content and measurable results.
• Create and curate engaging, platform-specific content across social channels including Facebook, Instagram, LinkedIn, X, and YouTube—spanning written, visual, and video formats.
• Monitor, manage, and respond to social media interactions, including comments, messages, and inquiries—maintaining brand voice and fostering positive community engagement.
• Analyze performance data and campaign metrics, providing insights and recommendations to optimize content, strategy, and overall social performance.
• Stay ahead of cultural, conversational, and platform trends—bringing forward innovative ideas and opportunities to enhance client programs and keep brands relevant.
• Collaborate with cross-functional teams—including creative, PR, and strategy—to ensure alignment and integration across all client-facing initiatives.
• Support event coverage and real-time content capture as needed, bringing brand moments to life across social platforms.
• Occasional night/weekend availability and travel may be required based on client service and business needs.