Responsibilities

• Develop, own, and implement a comprehensive social media strategy in support of Sports & Entertainment business objectives and integrated marketing campaigns.
• Set and manage the Sports & Entertainment content calendar, prioritizing timing, sequencing, and content mix to drive consistent, high-impact audience engagement.
• Oversee the development, curation and publishing of compelling content including copy, graphics, short-form video, live coverage and platform-specific storytelling across Instagram, X, TikTok, YouTube, Facebook, and LinkedIn.
• Direct and make judgement calls on real-time social coverage during live sporting events, entertainment activations, partnerships, and key cultural moments.
• Develop engaging, platform-optimized messaging that reflects brand voice while resonating with sports and entertainment audiences.
• Guide day-to-day community engagement, including monitoring comments, DMs, and trending conversations and escalating brand or reputational considerations as appropriate.
• Advise and partner cross-functionally with marketing, creative, partnerships, PR, and brand teams to align messaging and campaign execution.
• Evaluate performance metrics (engagement, reach, growth, video views, CTR) and translate into actionable recommendations.
• Assess and activate emerging trends, viral moments, and partnership opportunities to increase reach, engagement and brand relevance.
• Oversee social strategy and coordinated execution for athlete, artist, influencer, and sponsorship activations through coordinated social promotion and campaign oversight.