Responsibilities

• Own content calendars across 5–6 brand accounts, with platforms typically including Instagram, Facebook, TikTok, LinkedIn, and X depending on the brand
• Create native social content, including short-form video, UGC-style content, in-feed posts, Stories, and Reels
• Shoot and edit content using a phone, CapCut, Canva, or similar tools when the work does not require a full production cycle
• Source, organize, and direct creators or talent when needed for UGC-style or creator-led content
• Write captions and on-platform copy that match each brand’s voice
• Brief our internal creative team on higher-production assets, including branded graphics, motion design, photoshoots, or more polished campaign content
• Review creative before publishing to make sure it fits the platform, brand, and intended use
• Schedule and publish content using our social management stack
• Manage community engagement, including responding to comments and DMs, escalating sensitive issues, and flagging UGC worth amplifying
• Stay on top of trends and bring a clear point of view on what is worth using — and what is not

Requirements

• 3+ years managing social media for brands, ideally agency-side or across multiple brands simultaneously
• Fluent across Instagram, Facebook, TikTok, LinkedIn, and X — you understand what works and what does not on each platform
• Hands-on with content creation — you can shoot, edit, source assets, and produce native social content without needing a full production team for every post
• Comfortable sourcing and directing creators, customers, employees, or other talent when the content calls for people on camera
• A strong writer who can shift voice between brands and write copy that does not feel generic or overly “brand-y”
• Highly organized — managing 5–6 accounts requires real systems, follow-through, and discipline
• Analytical enough to read native platform analytics, identify what is working, and translate performance for a non-marketer client
• Trend-literate without being so chronically online that you lose taste or judgment
• Self-directed — you do not need daily check-ins, but you communicate proactively when something needs input, approval, or escalation

Preferred

• Experience with consumer brands in beauty, outdoor, health & wellness, apparel, food, pet, or baby categories
• Familiarity with Sprout Social, Later, Hootsuite, or similar scheduling tools
• Experience working in ClickUp or a similar project management system
• A thoughtful point of view on how AI can support social workflows without making the work feel generic