Responsibilities

• Develop engaging, creative content including images, videos, and copy that brings our iconic character brands to life across social media platforms.
• Manage content calendars from planning through publishing, ensuring content aligns with each brand's voice, business objectives, and key cultural moments.
• Oversee the day-to-day management of a global social media ecosystem with more than 10 million followers.
• Manage publishing schedules, monitor channels, and ensure a consistent, high-quality presence across all platforms.
• Develop and execute social strategies that grow audiences, increase engagement, and support broader business goals.
• Conduct annual social media audits and present strategic recommendations based on audience insights, competitive analysis, and platform performance.
• Identify opportunities for creator collaborations, bartered partnerships, and new content formats that expand reach and visibility.
• Engage with followers, respond to comments, and foster an active, passionate community around our iconic character brands.
• Track, analyze, and report on monthly social media performance, using insights to optimize content, campaigns, and overall strategy.
• Manage paid social campaigns, including boosting strategies, audience targeting, and performance reporting.

Requirements

• 3+ years of experience managing social media for brands, preferably in entertainment, consumer products, licensing, or character IP.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Proven experience developing and executing successful organic social media strategies across platforms including Instagram, TikTok, Facebook, X, YouTube, and emerging channels.
• Experience creating compelling social content, with proficiency in design and video editing tools such as Adobe Creative Suite, Canva, or similar platforms.
• Familiarity with paid social media campaigns, including Meta Ads Manager and boosting strategies.
• Strong understanding of social media analytics and the ability to translate performance data into actionable insights.
• Excellent writing, storytelling, and communication skills, with a strong understanding of brand voice and audience engagement.
• Highly organized with exceptional attention to detail and the ability to manage multiple projects and deadlines in a fast-paced environment.
• Curious, creative, and eager to experiment with new content formats, emerging platforms, and AI-powered tools.
• Collaborative, proactive, and comfortable working across multiple teams while managing external partners when needed.

Preferred

• Experience managing social media for licensed brands, entertainment properties, or consumer products.
• Experience with influencer or creator partnerships.
• Photography or videography experience.
• Experience with social listening or community management tools.

Benefits

• Physical Wellbeing: Medical, Dental, and Vision coverage to keep you and your family healthy.
• Invest for the Future: Competitive retirement plan with matching program in most markets.
• Generous Paid Time Off: Recharge with ample time off, including holidays and vacation.
• Paid Parental Leave: Support for growing families, with paid leave for new parents.
• Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones.
• Emotional Wellbeing: Be your best self with our mental wellness benefits.
• LGBTQ+ & Inclusive Health Services: Inclusive healthcare designed for every individual’s unique needs.
• Fertility Coverage & Menopause Support: Helping you along every step of your family journey.
• Pet Wellness Reimbursement & Rover Credits: We care about your pets, too – helping you keep them happy and healthy.