Responsibilities

• Own Instagram & TikTok strategy and execution with support across emerging platforms, ensuring all create output is brand aligned
• Create, shoot, and edit short-form content that is trend-driven and native to platform
• Translate products, drops, and brand moments into content that is culturally relevant and shareable
• Build and maintain a content calendar aligned with campaigns, launches, and key moments
• Identify and collaborate with influencers who align with our brand and target audience
• Track performance and use insights to continuously improve content and strategy
• Turn influencer relationships into content, social proof, and brand awareness
• Build relationships with campus organizations and communities that drive content, visibility, and demand
• Support brand presence across college campuses through digital and in-person initiatives
• Collaborate with internal teams on campaigns tied to key campus moments and events

Requirements

• 2+ years managing social media for a fashion, lifestyle, or youth-focused brand
• Strong understanding of TikTok & Instagram trends and content creation
• Experience shooting and editing short-form video (CapCut, native tools, etc.)
• Experience working with influencers or partnerships is a plus
• Strong Instagram and TikTok native creator with a deep understanding of platform strategy
• A big-picture thinker who can translate the company’s vision into clear social and creative strategies and execute them consistently across channels
• Comfortable both on camera and behind it, with a strong point of view on storytelling

Benefits

• Paid time off and paid holidays
• Fully covered health benefits (medical, dental, vision)
• 401(k) with company match