Social Media Manager, Google Workspace

San Francisco, CA (On-site)

$117K/yr – $167K/yrSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive global social strategy and channel-first content for Google Workspace, with AI-first execution and enterprise-to-consumer reach.

  • Own global social strategy and editorial calendar across LinkedIn, X, Instagram, YouTube to support enterprise and end-user audiences.
  • Must-have: 4+ years in digital marketing with social media management or content strategy and cross-functional project experience.
  • Standout: Experience activating 20,000+ employee advocates and delivering ROI analytics.

Job Description

Responsibilities

  • Execute the global social media strategy and manage the editorial calendar to ensure a consistent content drumbeat for enterprise and end-users.
  • Partner with cross-functional teams to develop "channel-first" content and model AI-first execution using generative tools to accelerate development.
  • Monitor community engagement and social listening via tools like Sprinklr to surface business insights, sentiment trends, and optimization opportunities.
  • Support integrated global campaigns by managing social timelines, organizing assets, and coordinating with regional teams to maximize reach.
  • Design scalable employee advocacy programs to activate 20,000+ internal brand advocates and deliver analytics reports demonstrating business ROI.

Requirements

  • Bachelor's degree or equivalent practical experience.
  • 4 years of experience in digital marketing, specifically in social media management or digital content strategy.
  • Experience managing cross-functional projects with multiple stakeholders.
  • Experience using social media publishing and listening tools (e.g., Sprinklr, Sysomos).

Preferred

  • Experience working with Business-to-Business (B2B) Software-as-a-Service (SaaS) brands or productivity tools, with an understanding of both enterprise and consumer audiences.
  • Experience modeling AI-first execution by using generative AI tools to support content development or operational efficiency.
  • Experience creating content for technical or business audiences, with the ability to translate complex product features into engaging social narratives.
  • Excellent investigative skills with the ability to translate data into actionable insights for marketing strategy.
  • Passionate for scaling best practices and growing in ambiguity.
  • Proven track record of managing social campaigns across LinkedIn, X, Instagram, and YouTube.
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29 employees (4 in marketing)

Traffic Signals

Monthly Visitors
83.9B
Traffic Source Mix
Search
6.3%
Direct
87.6%
Referral
5.1%
Social
0.5%
Paid
0.2%

Headcount Trend

Current headcount: ~29

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
37