Responsibilities

• The Social Media Manager is responsible for leading and executing the brand’s social media presence across all platforms.
• Duties and Responsibilities:
• Create monthly content calendars for the brand’s social media channels (Facebook, Instagram, LinkedIn, TikTok, Pinterest, and Reddit) by developing and curating engaging content.
• Create, schedule, and publish engaging content across all the brand-owned channels.
• Work closely with our Creative Team to develop and assign social media assets.
• Oversee daily community management for all of the brand’s social media channels to help foster positive relationships and continue building our Goldfish Swim School online community.
• Monitor all user-generated content in line with brand guidelines and standards.
• Provide support for large campaign initiatives as needed.
• Provide trend monitoring to stay up to date on key social media trends that are applicable to the brand to enhance our content calendars and overall strategy.
• Work closely with the Director of Social Media & Partnerships and our agency partner to execute on our brand influencer campaigns and initiatives.

Requirements

• BA in Marketing, Public Relations, Communications, or related field
• Minimum 4+ years of social media marketing experience
• Embrace and be guided by the Core Values of the company

Preferred

• Proven experience working with social media insights and data
• Ability to understand performance metrics and reporting
• Proven experience in supporting and/or managing brands’ social media presence (content and community management)
• Proven experience using Meta Business Suite
• Proven experience in capturing and creating short-form video content
• Experience with social media scheduling tools like Sprinklr, Sprout, Hootsuite

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance