Responsibilities

• Social strategy and competitive analysis – 20%: Support the GeneDx social media strategy to meet company short- and long-term goals, including determining how to best use resources and how to stand apart from competitors.
• Social strategy and competitive analysis – 20%: Set and report on monthly and quarterly social media goals aligned to the company’s social media strategy, while improving internal processes to increase efficiency.
• Social strategy and competitive analysis – 20%: Identify and share platform and industry trends, providing recommendations and guidance to others on the marketing and leadership team.
• Social strategy and competitive analysis – 20%: Monitor competitor activity and emerging healthcare, biotech, and social media trends to identify opportunities for differentiation and innovation.
• Social media content creation, publishing and calendar management – 50%: Conceptualize and write effective organic social posts that grab attention, engage platform users, and improve brand recognition, while ensuring alignment with existing corporate and client-facing messaging.
• Social media content creation, publishing and calendar management – 50%: Design, develop, implement, and manage the organic social publishing calendar, ensuring we publish the right content at the right time.
• Social media content creation, publishing and calendar management – 50%: Coordinate publishing timelines across campaigns, launches, awareness moments, and corporate initiatives.
• Social media content creation, publishing and calendar management – 50%: In partnership with Creative team, lead on messaging and develop social media creative that aligns with organizational objectives, using tools to organize and track activities.
• Social media content creation, publishing and calendar management – 50%: Test, measure, and improve the effectiveness of social content, recommending creative iterations to optimize performance and help achieve business goals.
• Social media content creation, publishing and calendar management – 50%: Develop, implement, manage, and replenish our social content library, identifying message gaps and exploring new and dynamic formats and visuals (e.g., polls, infographics, videos, carousels).
• Social media content creation, publishing and calendar management – 50%: Manage and grow the GeneDx LinkedIn newsletter strategy, including editorial planning, content development, publishing, and performance tracking.

Nice-to-have

• Experience in the healthcare industry and/or in a regulated environment (desired but not required)
• B2B experience desired

Benefits

• Paid Time Off (PTO)
• Health, Dental, Vision and Life insurance
• 401k Retirement Savings Plan
• Employee Stock Purchase Plan
• Employee Discounts
• Voluntary benefits
• Programs for parents and parents-to-be
• We provide expert support for family planning, pregnancy, and postpartum care, including up to 22 weeks of fully paid parental leave (U.S.) and up to $25K annually for fertility, adoption, or surrogacy.