Responsibilities

• Own and execute social media strategy across platforms, primarily on Instagram, TikTok, and Pinterest
• Plan and publish high-quality content including reels, stories, and static posts
• Maintain a strong, cohesive brand voice and visual identity aligned with fashion and swimwear trends
• Build and manage monthly content calendars and overarching social media strategy
• Keep a pulse on our community based on social analytics as well as directly engaging with them through comments, DMs, and so on
• Stay ahead of social, fashion, and cultural trends to keep our socials fresh, relevant, and engaging
• Support growth objectives by maintaining a high level of community engagement across all social platforms that results in increased brand advocacy and awareness
• Collaborate with the Marketing Director to create timelines for deliverables and projects and set internal deadlines
• Identify, source, and manage influencers and creators aligned with the brand aesthetic and values
• Build long-term relationships with creators across micro, mid-tier, and top-tier talent
• Manage influencer outreach, gifting, contracts, timelines, and deliverables
• Coordinate influencer campaigns including product launches, seasonal drops, and promotions
• Track influencer content usage and performance for organic and paid opportunities
• Track and analyze social media metrics and performance (engagement, growth, revenue, etc)
• Track and analyze influencer performance (placements, conversions, engagement, etc)

Requirements

• 3-5 years of experience managing social media for a fashion, swimwear, or lifestyle brand
• Proven experience working with influencers and creator campaigns. Familiarity with influencer platforms and analytical tools a plus
• Deep understanding of Instagram and TikTok trends, formats, and best practices
• Basic photo and video editing skills
• Experience with paid social or influencer whitelisting
• Excellent written communication and project management skills
• Bachelor's degree in Marketing, Communications, or related field a plus

Benefits

• hybrid remote work model with in-office Monday to Wednesday and remote optional Thursday and Friday
• great benefits including fully company-paid health insurance
• a 401k plan with up to 4% company matching
• fun team outings
• great product discounts
• much more
• We’re a fast-paced, highly-collaborative, customer-centric, swimwear-loving and solutions-oriented team.
• We’re also big fans of dogs, snacks, and not taking ourselves too seriously.