Social Media Manager at First Horizon Bank | Charlotte, NC

First Horizon Bank

Social Media Manager

Charlotte, NC (On-site)

Salary Not AvailableMid Level3+ years exp

Posted 3 months ago

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Job Summary

Drive enterprise organic social strategy and platform-native storytelling across priority channels to grow engagement and align with cross-functional campaigns.

Must-have: 3–5+ years of hands-on social media management with organic-focused results
Standout: Proven cross-functional collaboration with content, creative, and analytics teams
Standout: Experience navigating regulated industries or compliance environments

Job Description

Responsibilities

Own and evolve platform-level strategy across priority social channels (e.g., LinkedIn, Instagram, Facebook, etc.)
Define the role, purpose, and content approach for each platform to ensure intentional and differentiated execution
Partner with the Social Media Director to refine and advance the organic social strategy
Maintain deep expertise in social trends, platform updates, and emerging opportunities, bringing forward recommendations and POVs
Manage and execute an enterprise-wide social content calendar, ensuring consistent, always-on brand presence
Partner closely with Content Strategy to translate content pillars and messaging into platform-native execution
Collaborate with internal content creators to develop social-first content formats and storytelling approaches
Own copywriting for real-time and quick-turn content, while editing and refining externally developed content
Partner with creative and brand teams to ensure social content aligns with brand standards while remaining platform-native
Provide POV on social-first creative formats, messaging, and execution

Requirements

3–5+ years of experience in social media management, content marketing, or digital marketing, with a strong focus on organic social
Demonstrated experience owning and executing platform-level social strategies, with an understanding of how different platforms serve different roles within a broader marketing ecosystem
Strong understanding of social content and storytelling, with the ability to translate brand and content frameworks into platform-native social execution
Experience partnering cross-functionally with content, creative, media, digital, and analytics teams
Strong writing, editing, and communication skills, with attention to detail and ability to adapt tone for different audiences and platforms
Experience managing social media calendars, publishing workflows, and community engagement in a fast-paced environment
Familiarity with social media tools and platforms (e.g., Sprinklr, Hootsuite, native platform tools) and comfort navigating platform updates and changes
Ability to operate in a regulated environment, with experience or comfort working within compliance, legal, and risk frameworks
Highly organized, proactive, and comfortable working in a cross-functional, matrixed organization
Curiosity and awareness of emerging trends across social platforms, content formats, and digital behavior, with a desire to continuously test and learn

Benefits

Medical with wellness incentives, dental, and vision
HSA with company match
Maternity and parental leave
Tuition reimbursement
Mentor program
401(k) with 6% match

First Horizon Bank

5.0 Glassdoor

When we opened our doors in 1864 on North Court Street in Memphis, we had a simple mission: to provide the best service to our customers, one opportunity at a time. In the 161 years that followed, our communities transformed and expanded. We’ve seen our business and banking in general grow and adapt to the changing needs of customers through the years. But one thing that will always remain constant is our commitment to financial integrity and to helping our customers take good care of their money.Big bank muscle with small bank hustle. That's First Horizon.

Founded in 1900

Memphis, Tennessee, USA

7.6K employees (107 in marketing)

www.firsthorizon.com

100% recommend to a friend