Social Media Manager

Fort Lauderdale, FL (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own end-to-end social strategy across platforms and drive leads through coordinated organic and paid programs while owning content production and compliance.

  • Ownership: Lead multi-platform social strategy aligned to lead generation and revenue goals.
  • Campaigns and content: Manage organic and paid social campaigns, tests, and short-form video content.
  • Measurement and compliance: Track performance and ensure platform policy and healthcare advertising standards while coordinating with teams and creators.

Job Description

Responsibilities

  • Lead multi-platform social strategy across Instagram, TikTok, YouTube, Facebook, LinkedIn, and emerging platforms, aligning content with business goals and lead generation.
  • Manage organic and paid social campaigns, including audience targeting, creative testing, retargeting, budget pacing, and ROAS/CPL optimization.
  • Create and publish high-performing content including short-form video, trend-driven posts, workshop promotions, testimonials, and behind-the-scenes coverage.
  • Monitor trends, platform updates, and AI-driven content shifts to keep Empire culturally relevant while protecting brand integrity.
  • Track analytics and performance metrics, delivering actionable insights tied to leads, registrations, and revenue.
  • Collaborate with marketing, sales, design, and external creators/vendors to ensure cohesive campaigns and scalable content production.
  • Maintain compliance with healthcare advertising standards, HIPAA awareness, FTC guidelines, and platform policies.
Empire Medical Training logo

Empire Medical Training

Empire Medical Training, Inc. (EMT) is North America’s leading provider of continuing education in medicine and aesthetics for physicians and other healthcare professionals. Empire Medical Training was founded in 1998 by Stephen Cosentino, DO, a board-certified family medicine practitioner trained at New York City’s prestigious Mount Sinai residency. With more than two decades of experience in the aesthetics field, Dr. Cosentino remains EMT’s President and Medical Director.Like Dr. Cosentino himself, EMT has an unwavering devotion to educating healthcare practitioners on a global basis. Since its inception, EMT has expanded from aesthetics into a variety of additional healthcare and wellness delivery segments and is today recognized as the gold standard in the continuing medical education and procedural training seminar industry. Its clients include physicians, dentists, nurse practitioners, registered nurses, and physician assistants.Empire Medical Training’s university-style curriculum spans nearly 50 courses, from well-established procedures to proprietary techniques for which instruction is available nowhere else. EMT’s training modules cover aesthetics, anti-aging and regenerative medicine, pain management, dermatology, weight loss, hair restoration, Botox and other topical procedures, and cosmetic surgery. Additionally, Dr. Cosentino and his team provide training in adjacent disciplines such as business practice, marketing, and social media management, empowering practitioners to retain their competitive edge in a saturated marketplace. All told, EMT educators oversee more than 700 live workshops where practitioners engage in hands-on training, along with countless virtual training programs broadcast live and specialized preceptorships for in-depth training.

Founded in 1998
Fort Lauderdale, Florida, USA
49 employees (4 in marketing)

Recent Ads

Traffic Signals

Monthly Visitors
56K
Monthly Google Ads Budget
$4.2K
Traffic Source Mix
Search
65%
Direct
25.7%
Referral
1.1%
Social
3.5%
Paid
0.3%

Headcount Trend

Current headcount: ~49

Marketing Team

Marketing Team Size
4 (8% of company)