Social Media Manager

New York City, NY (Hybrid)

$25/hr – $30/hrMid LevelPart time

Posted 2 months ago

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Job Summary

Own cross-platform social growth by designing campaigns that fuse brand storytelling with proven sales and web-traffic outcomes, while building a compelling content calendar and scalable creative assets.

  • Campaign Ownership: Lead multi-platform programs aligned to brand goals and measurable sales/traffic impact.
  • Content Engine: Plan and produce visually cohesive posts (photography, video, graphics, writing) for core channels.
  • Analytics & Adaptation: Analyze performance data and translate insights into actionable growth tactics across platforms.

Job Description

  • Develop and implement strategic social media campaigns for multiple platforms. These will be aligned with brand objectives, prioritizing driving sales and traffic to our website.
  • Create a posting content calendar, primarily for Instagram, Pinterest, and Reddit.
  • Create engaging content that reflect Doyle & Doyle's aesthetic and values. These include photography, video, graphics, and written posts .
  • Manage daily social media tasks, including scheduling posts, monitoring engagement, and responding to audience comments and direct messages.
  • Conduct keyword research and optimize content for SEO to enhance visibility in search results related to vintage jewelry.
  • Be proficient in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to produce beautiful and compelling materials.
  • Analyze performance use Google Analytics and social media metrics; prepare reports with actionable recommendations for continued growth.
  • Think creatively and quickly adapt to changes in the social media landscape.
Doyle & Doyle logo

Doyle & Doyle

Doyle & Doyle has kept savvy New Yorkers and fashion insiders intrigued with an unrivaled collection since 1998. From their roots on the Lower East Side to their current location in Manhattan's exciting Meatpacking District. Their showroom highlights a rare mix of pieces from the Georgian, Victorian, Edwardian, Art Deco, Art Nouveau and Retro periods, alongside select contemporary designs.The boutique features glass display cases mounted on the walls like fine works of art. Each case is thoughtfully crafted to include different time periods, materials and techniques, thus inspiring stylish new ways to wear jewelry. Extraordinary designs, true craftsmanship and individuality are all valued at Doyle & Doyle - every piece is hand-selected and unique.The Doyle sisters have created a collection of edgy elegance that still preserves the glamour, beauty and sentimentality of antique, estate and fine jewelry.

Founded in 1998
New York, New York, USA
6 employees (2 in marketing)

Traffic Signals

Monthly Visitors
42.1K
Monthly Google Ads Budget
$185
Traffic Source Mix
Search
47.3%
Direct
41.6%
Referral
3%
Social
6.2%
Paid
1.7%

Headcount Trend

Current headcount: ~6

Marketing Team

Marketing Team Size
1 (17% of company)