Responsibilities

• Develop and implement comprehensive social media strategies aligned with overall marketing goals to increase brand awareness and audience engagement.
• Create, curate, and schedule engaging content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok using tools like Hootsuite or Buffer.
• Monitor social listening channels to gather insights on audience sentiment, industry trends, and competitor activity, adjusting strategies accordingly.
• Design eye-catching graphics and videos using Adobe Creative Suite (Photoshop, Illustrator) to enhance content appeal.
• Manage paid advertising campaigns on Facebook and other platforms to optimize reach and conversions through targeted advertising.
• Analyze media performance data using Google Analytics, social media analytics tools, and marketing online analytics to measure campaign success and inform future initiatives.
• Foster strong relationships with influencers, partners, and media outlets through effective relationship management and public relations efforts.
• Proofread all content for accuracy, branding consistency, and tone before publishing to ensure high-quality communication.
• Stay updated on the latest social media trends, platform updates, and best practices in digital marketing performance monitoring.

Requirements

• Proven experience in social media management with a strong portfolio of successful campaigns.
• Expertise in SEO techniques to enhance content visibility across search engines and social platforms.
• Proficiency with media editing tools such as Adobe Photoshop, Adobe Illustrator, and video editing software for creating engaging multimedia content.
• Skilled in using scheduling tools like Hootsuite or Buffer for efficient content planning and publishing.
• Strong understanding of social listening tools to monitor brand reputation and industry conversations.
• Knowledge of Facebook Advertising platform for creating targeted ad campaigns that drive results.
• Ability to analyze web analytics (Google Analytics) and social media data to assess campaign performance metrics accurately.
• Excellent content writing skills with an eye for proofreading and branding consistency.
• Familiarity with digital marketing performance monitoring techniques including media performance analytics and marketing analytics tools.
• Experience in relationship management within the digital space to build influencer collaborations or partnerships.