Responsibilities

• Lead social strategy and content planning for THE - TEAM’s soccer platforms, with clear channel roles, content pillars, and a repeatable testing framework across Instagram and potential emerging platforms.
• Proactively develop and execute content calendars aligned with player moments, partnerships and business priorities.
• Translate athlete stories, cultural moments and brand initiatives into engaging, social-first storytelling.
• Manage content building, copywriting, post publishing, community engagement and performance tracking.
• Work closely with the global communications department to execute and uphold THE - TEAM’s overall marketing and communications strategy.
• Develop and scale content around key soccer moments including matchdays, transfers, tournaments and brand partnerships
• Collaborate with creative teams to produce high-impact, social-first content across formats (short-form video, carousels, real-time content)
• Build creative frameworks to ensure content is culturally relevant and engaging.
• Produce visually compelling, insight-led content while identifying trends and moments to capture new followers, prospective clients and increase reach.
• Balance client expectations and stakeholder needs with overarching brand goals, direction and guidelines.
• Travel onsite for key moments in the Soccer division’s calendar to create compelling content born out of integration with the event/team/clients.