Responsibilities

• Own social media strategy across main account and 7+ location-based taproom accounts
• Develop and execute platform-specific strategies aligned with brand, launch, and revenue goals
• Lead content planning for beer launches and campaigns, and manage taproom team members in the planning and posting of taproom events and announcements
• Manage and guide freelance photographers and contributing taproom team members
• Establish KPIs, monitor performance, and translate analytics into actionable insights
• Stay current on platform trends, content formats, and best practices
• Concept and produce daily high-impact content (photo, video, reels, stories, captions) for campaigns and beer launches that aligns with business goals
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) with help from taproom team members and freelance photographers
• Provide creative direction to freelance photographers and taproom team members
• Maintain consistent visual identity, tone, and messaging across all platforms

Requirements

• 4+ years of experience in social media management, preferably within CPG, alcohol, beverage, or lifestyle brands
• Proven experience managing or directing freelancers and junior contributors
• Strong content creation skills with a video-first mindset
• Excellent copywriting and editorial judgment
• Strong organizational, communication, and project management skills
• Experience using analytics and insights to optimize content and strategy
• Familiarity with design tools (Adobe Creative Suite, Canva, etc.) and content management tools (Asana, Hootsuite, etc.)
• Understanding of alcohol marketing regulations

Preferred

• Experience working within regulated marketing environments

Benefits

• Salary range: $70,000–$80,000 annually
• 401(k)
• Health insurance
• Dental insurance
• Vision insurance
• Paid time off
• Parental leave
• Flexible schedule
• Employee discount