Own US TikTok channel end-to-end, including content strategy, posting calendar, community growth, and TikTok Shop, plus on-camera content creation and collaboration with the German Socials team to adapt formats for the US market. Track performance and optimize based on data to drive growth across channels.

• TikTok US channel ownership: content strategy, calendar, community growth, and Shop support.
• On-camera talent: trends, tutorials, product demos, Get-Ready-With-Me, and behind-the-scenes content.
• Cross-market collaboration: share formats with German team and adapt global trends for the US market.
• Trend adoption: spot fast-moving sounds, formats, and platform features in beauty and nails before they peak.
• Creator & influencer relationships: build collaborations and cross-promotions to grow the community.
• TikTok Shop content & community: support weekly creator calls and Discord-based Creator House style engagement.
• Performance tracking & optimization: measure views, engagement, follows, Shop sales, and Story engagement to refine strategy.

Requirements that shape candidacy include proven TikTok growth, strong on-camera presence, US-native cultural fluency, a strategy mindset, self-starter attitude, beauty or lifestyle background, and excellent English communication.

• Proven TikTok track record with growth data and notable brand work.
• Strong on-camera presence and natural storytelling.
• US cultural fluency and platform mechanics familiarity.
• Content strategy mindset and ability to build formats and series.
• Self-starter who can propose formats and lead with minimal onboarding.
• Beauty or lifestyle brand experience.
• Excellent written and verbal English.
• Note: no explicit on-site or travel constraints stated.
• Nice-to-have none listed.

Benefits

• Competitive pay tailored to qualifications and experience
• A true ownership role with high trust and autonomy
• Growth potential to take ideas directly to the table
• Workations in Cyprus with office access
• Team events across Europe