Responsibilities

• Curate and produce a consistent and evolving stream of engaging content that grows our audience and strengthens our community
• Create end-to-end social content across image and video, from concept through production to post-production for our social channels - TikTok, Instagram, YouTube Shorts (and more)
• Independently manage organic social media channels, plan content calendars as well as look after the everyday community management, scheduling/posting and reporting
• Develop and execute campaigns that drive reach and engagement
• Spot trends early and move fast ensuring they are fit for brand and purpose
• Optimise content for each platform as and where necessary
• Engage with our audience and build genuine communities in line with brand guidelines
• Collaborate with the HQ brand team as well as local operations and marketing team to get work live quickly
• Report clearly on performance, learnings and ROI, leveraging insights to evolve strategy
• Build strong relationships with talent (creators, experts, ambassadors) to produce content that is closely aligned to the Time Out Market brand and audience
• Stay ahead of platform trends, algorithm changes and emerging opportunities in the social landscape
• Evening and weekend coverage required during events, service peaks, and key moments.
• What success looks like:
• Two distinct online identities, each unmistakably its own venue
• A clear balance between storytelling and commercial support
• Attributed footfall growth traceable to content activity
• Community tone that feels warm, local, and opinionated
• Shift in brand perception from corporate food hall to neighbourhood Time Out destination

Requirements

• You have grown accounts organically (this is key)
• You understand what makes content go viral and can verbalise this
• You will have previously been a content creator / social-first creative/ creative social media manager or producer who has generated and developed high quality and proactive social ideas for a hospitality business
• You will have experience managing numerous social channels
• You have experience with food, drinks and culture / hospitality based brands.
• You have experience filming on both phone and camera and can comfortably edit and execute social content on a daily basis
• Experience in self-producing smaller shoot
• You have immaculate awareness about social platforms, formats, latest trends and updates, keeping all work culturally relevant.
• You're comfortable presenting on camera as well as working behind the scenes.
• Demonstrate proficiencies with social content editing tools like Capcut and with Adobe Creative Suite (Photoshop, Premier Pro, After Effects, Final Cut Pro & Illustrator)

About Time Out Group

• Time Out Group is a global brand that inspires and enables people to experience the best of the city through Time Out Media and Time Out Market. Time Out launched in London in 1968 to help people discover the exciting new urban cultures that had started up all over the city - today it is the only global brand dedicated to city life. Expert journalists curate and create content about the best things to Do, See and Eat across over 350 cities in over 50 countries and across a unique multi-platform model spanning both digital and physical channels. Time Out Market is the world's first editorially curated food and cultural market, bringing a city's best chefs, restaurateurs and unique cultural experiences together under one roof. The portfolio currently includes 13 open Markets, several new loc