Responsibilities

• Own our brand voice across every platform — fun, quirky, unmistakably Taffy Shop
• Shoot, edit, and publish short-form video (Reels, TikTok, Shorts) that people actually want to watch
• Show up on camera and pull our team and customers into the fun
• Write scroll-stopping captions, hooks, and copy
• Keep a steady, organized flow of content so we're never scrambling
• Build and run the content calendar across organic and paid
• Plan and manage paid social campaigns (Meta, TikTok) and optimize spend
• Grow followers, engagement, and — most importantly — sales
• Test new formats, trends, and quirky ideas just to see what sticks
• Respond to comments and DMs in our voice — fast, warm, funny

Requirements

• Proven experience running social media for a brand or business (please share your work)
• Short-form video creation and editing skills
• Comfortable and confident on camera
• Strong copywriting and a genuine sense of humor
• Strong organization and planning skills
• Ability to take initiative and follow through without hand-holding

Preferred

• Experience running paid social campaigns (Meta/TikTok ads)
• You are a guru and fully understand, Meta, Google, TikTok, and other platforms
• Graphic design skills
• Experience tying content to sales/revenue
• A portfolio or accounts you\'ve grown (bonus points if they made us laugh)
• Photography skills/video skills

Benefits

• Employee discount
• Paid time off