Responsibilities

• Social Media Strategy & Management - Support and execute Proper Hospitality’s organic social media strategy across platforms including Instagram, TikTok, and emerging channels
• Plan and manage content calendars in alignment with brand campaigns, programming, and seasonal initiatives
• Champion brand voice and ensure consistency across all social channels
• Monitor performance metrics including engagement, reach, video views, and saves, and provide actionable insights
• Partner with Growth, PR, and Brand teams to align social content with broader marketing initiatives
• Assist in managing influencer and creator collaborations

Content Creation & On-Property Production

• Work on-site across Proper Hospitality properties to capture: - Interior and architectural photography - Lifestyle and short-form video content - Events and cultural programming
• Create social-first, visually compelling content that reflects each property’s identity and energy
• Edit and deliver high-quality photo and video assets in a timely manner
• Proactively identify moments, spaces, and stories worth capturing

Property-Level Social Oversight

• Lead social media execution for select properties, including Hotel June and The Culver Hotel
• Tailor content strategy to each property’s unique audience and positioning
• Align content with on-property programming, events, and partnerships
• Manage community engagement and day-to-day publishing

Collaboration & Creative Alignment

• Partner closely with Creative, Marketing, F&B, and property teams to ensure cohesive storytelling
• Support broader brand storytelling across Proper Hospitality and related initiatives
• Maintain organized asset libraries and contribute to ongoing content needs

Other

Requirements

• 4–6 years of experience in social media, content creation, or digital marketing (hospitality, lifestyle, or luxury preferred)
• Strong understanding of social platforms, trends, and performance metrics
• Proven ability to create engaging photo and video content for social-first platforms
• Proficiency in content creation tools (e.g., Adobe Creative Suite, mobile editing apps)
• A refined visual eye with an appreciation for design, hospitality, and culture
• Ability to balance strategic thinking with hands-on execution
• Collaborative mindset and comfort working across multiple teams and properties
• Willingness to travel locally and work on-site regularly

Benefits

• Culture of Growth & Belonging
• Health & Wellness
• Time Off & Flexibility
• Financial Wellbeing & Core Protections
• Lifestyle & Travel Perks
• Why Join Proper Hospitality