Responsibilities

• Create, shoot, and edit short-form video content (TikTok, Reels, Shorts) for Layup's channels and the CEO's personal accounts
• Own Layup's social presence across Twitter/X, TikTok, Instagram, Reddit, and Discord
• Film the CEO — coach him on what works, turn conversations and meetings into content, help him build a real social media presence
• Plan and execute campaigns end-to-end — strategy, creative, execution, measurement
• Build and manage email campaigns (drip sequences, announcements, re-engagement)
• Create landing pages and assets — you don't wait for a designer
• Engage with sports betting communities as someone who's already part of them
• Bring the bettor's perspective to product decisions — you're not just marketing the product, you're telling us what bettors actually want because you are one
• Track what's working, kill what's not, double down on what is