Responsibilities

• Lead the organic and paid social presence for the Hospitality Division across Instagram, TikTok, Facebook, and additional platforms.
• Create on trend, high impact video and photo content that drives awareness and engagement.
• Maintain an active, responsive online presence through community management and timely interactions.
• Collaborate closely with the Hospitality, Events, and Marketing teams to tell compelling stories about the Tasting Room and still Austin Quarter.
• Analyze performance metrics and adjust strategies to improve reach, engagement, and conversion.
• Capture content during nights, weekends, and peak activations when guest energy is highest.
• Own the social content strategy, calendar, and publishing for the Hospitality Division.
• Create professional quality photo and video content showcasing cocktails, menu items, events, live music, staff, and guest experiences.
• Lead community management including DMs, comments, inquiries, and review responses.
• Plan, execute, and optimize paid social campaigns to support events, reservations, and brand building.

Requirements

• 2–4 years of experience in social media management, content creation, or digital storytelling for a brand, hospitality concept, or agency.
• Proven experience creating original short-form video content , reels, TikToks, photo assets, or social campaigns.
• Strong photography and videography skills with proficiency in editing software (Premiere, CapCut, Final Cut, Lightroom, etc.).
• Experience managing content calendars, reporting on analytics, and optimizing content for performance.
• Intermediate or higher proficiency in Adobe Photoshop and Illustrator.
• Familiarity with Meta Ads Manager and executing paid social campaigns.
• Ability to work onsite in Austin, Texas, including nights and weekends.
• Excellent communication, organization, and time-management skills.

Preferred

• Experience in beverage, alcohol, spirits, or hospitality industries—especially concepts with strong brand presence, nightlife programming, or experiential environments.
• Experience capturing content in fast-paced, guest-facing settings (bars, tasting rooms, events, concerts, nightlife).
• Knowledge of TikTok, YouTube Shorts, or platform-specific growth strategies.
• Strong sense of brand voice, storytelling, and hospitality-driven content creation.
• Graphic design or motion graphics skills.
• Familiarity with whiskey, cocktails, spirits education, or Austin culture.