Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create captivating content including graphics, videos, photography, and written posts that resonate with target audiences and reflect our brand identity.
• Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and analyze performance metrics.
• Conduct social listening to gather insights on audience preferences, industry trends, and competitor activities to inform content planning.
• Optimize content for SEO by integrating relevant keywords and hashtags to increase visibility and reach.
• Collaborate with cross-functional teams such as marketing, PR, and e-commerce to ensure consistent branding and messaging across all channels.
• Track web analytics using Google Analytics and other tools to measure campaign effectiveness, adjust strategies accordingly, and report on key performance indicators.

Requirements

• Proven experience in social media management, content creation, and digital marketing with a strong portfolio showcasing your work.
• Proficiency in Adobe Creative Suite applications including Photoshop, Illustrator, and video editing software for producing high-quality visual content.
• Solid understanding of SEO principles, keyword research, web analytics, and social media advertising platforms like Facebook Advertising.
• Excellent graphic design skills combined with photography and video editing capabilities to craft engaging multimedia content.
• Strong relationship management skills to engage with followers, influencers, media outlets, and stakeholders effectively.
• Familiarity with social listening tools and techniques to monitor brand reputation and industry conversations.
• Ability to proofread meticulously ensuring all content is accurate, on-brand, and free of errors.
• Knowledge of branding principles, public relations strategies, e-commerce platforms, and digital marketing best practices. Join us as a Social Media Manager and Content Creator to energize our online presence! Bring your creativity, strategic thinking, and passion for digital storytelling to help us connect authentically with audiences worldwide while enjoying a collaborative environment that values innovation!