Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to maximize reach and engagement.
• Create high-quality, visually appealing content including graphics, videos, photography, and written posts aligned with brand voice and marketing goals.
• Manage daily social media activities using tools like Hootsuite and Buffer to schedule posts, monitor interactions, and analyze performance metrics.
• Conduct social listening to gather insights on audience preferences, industry trends, and competitor activities to inform content planning.
• Optimize content for SEO by integrating relevant keywords and hashtags to improve discoverability across digital channels.
• Collaborate with public relations teams to coordinate campaigns that enhance brand reputation and manage crisis communication when necessary.
• Utilize Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for graphic design and video editing tasks that elevate visual storytelling.
• Implement Facebook Advertising campaigns to target specific audiences effectively while tracking ROI through Google Analytics and web analytics tools.
• Engage with followers by responding promptly to comments and messages to foster community growth and relationship management.
• Monitor industry trends in digital marketing and social media management to continuously refine strategies for maximum impact.

Requirements

• Proven experience in social media management and content creation within a fast-paced environment.
• Strong proficiency in graphic design tools such as Adobe Photoshop, Illustrator, and Adobe Creative Suite.
• Demonstrated ability to develop engaging multimedia content including videos, photography, and written posts.
• Experience managing social listening tools and conducting keyword research for optimized content delivery.
• Knowledge of social media advertising platforms like Facebook Ads Manager and experience executing targeted campaigns.
• Familiarity with web analytics tools such as Google Analytics to measure campaign effectiveness and inform strategy adjustments.
• Excellent proofreading skills with an eye for detail in branding consistency across all channels.
• Ability to manage multiple projects simultaneously while maintaining a high standard of quality in deliverables.