Responsibilities

• Strategy & Planning: Develop and own the social media strategy across all major platforms (Instagram, TikTok, YouTube, Facebook, etc.).
• Strategy & Planning: Create strategies that ladder up to overall company goals.
• Strategy & Planning: Build and manage monthly content calendar.
• Strategy & Planning: Identify new platform opportunities, trends, and social innovations to keep company competitive and culturally relevant.
• Content Creation & Execution: Create consistent content, ideally multiple posts per day, showcasing all aspects of Joe Hollywood and Baffio Enterprises, bringing the full operation to life. This includes storytelling, big pulls from shows, behind-the-scenes content and collaborations with external stakeholders.
• Content Creation & Execution: Work with in-house graphic designer to create rich, static graphics to enhance social channels.
• Content Creation & Execution: Manage daily posting, community engagement, and audience interactions.
• Content Creation & Execution: Lead social aspect of influencer collaborations, show collaborations, UGC, and paid creator content as needed.
• Analytics & Reporting: Track, analyze, and report on KPIs, including reach, engagement, follower growth, and campaign performance.
• Analytics & Reporting: Provide actionable insights and recommendations to optimize future content.
• Analytics & Reporting: Maintain dashboards and monthly performance summaries for leadership review.
• Analytics & Reporting: Use data to continuously refine strategy and improve KPIs.
• Collaboration & Cross-Functional Support: Work closely with streaming, production and marketing to align social media with broader campaigns and launches.

Requirements

• This position is open only to Alpharetta, GA area US Citizens and Permanent Residents. Visa sponsorship and OPT are not provided.
• Bachelor’s degree in Marketing, Communications, Journalism, or Public Relations
• 2+ years of professional social media experience
• Demonstrated success building and growing social media channels.
• Strong copywriting, content creation, and storytelling skills.
• Proficiency with social platforms and analytics dashboards.
• Strong vertical video editing skills.
• Passionate about emerging trends and content innovation.
• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns
• Proficiency in graphic design tools such as Adobe Photoshop, Illustrator, and Adobe Creative Suite for content creation
• Hands-on experience with social media management platforms like Hootsuite or Buffer for scheduling and analytics
• Knowledge of SEO best practices including keyword research, web analytics, and content optimization techniques
• Familiarity with Facebook Advertising platform for creating targeted ad campaigns
• Strong understanding of social listening tools to monitor brand reputation and industry trends
• Ability to produce high-quality photography and video content; experience with video editing is a plus
• Excellent proofreading skills combined with a keen eye for branding details in digital content
• Experience in relationship management within public relations or influencer outreach is advantageous
• Willingness to travel: 50% (Required)
• Work Location: In person

Preferred

• Sports card collector or enthusiast.
• Familiarity with Whatnot app.
• Proven experience with paid social media.
• Proven experience leveraging AI tools to support organic social media strategy, including content ideation, caption writing, trend analysis, and performance optimization.
• Strong organizational and project management skills to juggle multiple calendars and brands.

Benefits

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance