Responsibilities

• Own and evolve APOTHEKE’s social strategy with a creative-first lens, balancing brand storytelling with performance
• Develop and manage a dynamic content calendar that is both strategic and reactive to trends and cultural moments
• Stay ahead of emerging trends, audio, formats, and platform shifts, identifying opportunities to lead—not follow
• Translate insights and analytics into actionable creative direction
• Concept and launch distinct content series and formats that build recognition and repeat engagement

Requirements

• 3–5 years of experience in social media, content creation, or a similar role
• A strong portfolio that demonstrates exceptional taste level across photography, videography, and social content
• Proven ability to concept, shoot, and edit content independently at a high level
• Deep fluency across all major platforms and an intuitive understanding of what performs—and why
• Strong understanding of internet culture, trends, and visual direction
• Excellent eye for detail, composition, lighting, and editing
• Strong copywriting skills with a clear sense of brand voice
• Highly organized, self-directed, and comfortable in a fast-paced, evolving environment
• Knowledge in AI creative programs and Claude

Nice To Have

• Bonus:
• Experience in fragrance, beauty, fashion, or lifestyle brands
• Background in photography, videography, or creative direction
• Experience with Adobe Creative Suite, CapCut, or similar tools