Social Media Manager - Content & Community

Columbus, OH (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive social content strategy and community engagement for OhioHealth brand across owned channels.

  • Must-have: 5-10 years of experience in a corporate, media, or agency setting
  • Standout: Crisis communications advisory and brand measurement across social channels

Job Description

Responsibilities

  • The Social Content Manager works as part of a team that focuses on brand and community.
  • The Social Content Manager builds OhioHealth’s social content strategy, as well as managing and developing social content that points to OhioHealth’s owned channels.
  • The content created by the person in this role helps raise brand awareness of the organization and its physicians, clinical experts and associates.
  • The Social Content Manager also builds opportunities to engage OhioHealth’s social audiences, creating conversations that educate, build trust and provide value to the people OhioHealth serves.
  • 40% - Social strategy and management
  • Monitors and assesses OhioHealth brand social channels for possible updates, changes and audience information
  • Monitors OhioHealth brand social channels and reviews for opportunities to engage with comments, questions and complaints
  • Creates and maintains conversations with brand page audiences that educate and inform
  • Works with OhioHealth departments and teams to answer community questions and address concerns brought to OhioHealth through social media and online review channels
  • Community focus

Requirements

  • Bachelor's Degree (Required)
  • Degree or equivalent experience
  • Field of Study: Social Media, Digital Marketing, Journalism, Communication or related field
  • 5-10 years of experience in a corporate, media, or agency setting
    OhioHealth logo

    OhioHealth

    3.8 Glassdoor

    OhioHealth is a nationally recognized, not-for-profit, faith-based health system of more than 35,000 associates, providers and volunteers. We lead with our mission to improve the health of those we serve throughout our 16 hospitals and 200+ urgent, primary and specialty care sites spanning 50 Ohio counties. Headquartered in Columbus, Ohio, we’re proud to be consistently recognized by FORTUNE as one of the “100 Best Companies to Work For” and rated a Top Hospital & Health System by Fair360 in 2024.

    Columbus, Ohio, USA
    15K employees (189 in marketing)
    73% recommend to a friend
    77% CEO approval

    Traffic Signals

    Monthly Visitors
    1.6M
    Monthly Google Ads Budget
    $495.9K
    Traffic Source Mix
    Search
    41.4%
    Direct
    51.7%
    Referral
    5.9%
    Social
    0.3%
    Paid
    0.6%

    Headcount Trend

    Current headcount: ~14.7K

    Marketing Team

    Marketing Team Size
    124 (1% of company)
    Median Career Experience
    21 years
    Median Tenure
    7.1 years

    Funding

    Last Raise
    Grant, 3 years ago

    Funding History

    • Jul 2023
      Grant

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