Responsibilities

• Lead social strategy and content planning for THE TEAM’s basketball platforms, with clear channel roles, content pillars, and a repeatable testing framework across Instagram and potential emerging platforms.
• Proactively develop and execute content calendars aligned with player moments, partnerships and business priorities.
• Translate athlete stories, cultural moments and brand initiatives into engaging, social-first storytelling.
• Manage content building, copywriting, post publishing, community engagement and performance tracking.
• Work closely with the global communications department to execute and uphold THE TEAM’s overall marketing and communications strategy.
• Develop and scale content around key basketball moments including game days, free agency, tournaments, brand partnerships and more.
• Collaborate with creative teams to produce high-impact, social-first content across formats (short-form video, carousels, real-time content)
• Build creative frameworks to ensure content is culturally relevant and engaging.
• Produce visually compelling, insight-led content while identifying trends and moments to capture new followers, prospective clients and increase reach.
• Balance client expectations and stakeholder needs with overarching brand goals, direction and guidelines.
• Travel onsite for key moments in the Basketball Division’s calendar to create compelling content born out of integration with the event/team/clients.

Requirements

• 2+ years of agency-side or brand experience developing social media creative, editing copy, and engaging with an audience.
• Bachelor Degree (preferred) Marketing, Communications, or a related field.
• Strong organizational and project management skills, with experience using tools like Asana (or similar platforms) to manage workflows and deadlines.
• Familiar with native Instagram/Linkedin Insights + CMS tools like Sprinklr.
• Extensive knowledge of social media best practices and emerging trends.
• Ability to manage and prioritize multiple projects in a fast-paced environment.
• Strong relationship-management skills (internally and with clients).
• High standard of excellence, with the flexibility to work nontraditional hours when needed and anticipate challenges with thoughtful communication.
• Flawless spelling and grammar.
• Video capture, editing, production and on-camera abilities (CapCut, Edits, Premier Pro, etc).
• Strong awareness of cultural trends across sports, music, and entertainment.
• Proficiency in Google Suite, Keynote, Slack, and Box
• An insatiable passion for and extensive knowledge of basketball, including but not limited to the NBA, WNBA, NCAA and more.