Responsibilities - Plan, create, and execute thematic social media campaigns aligned to business goals - Use client's blog content along with video and written content submitted by therapists to create/inform Instagram posts. - Develop and execute a TikTok content strategy focused on mental health education, therapist insights, platform trends, and audience engagement - Ideate content that speaks to hot topics, aligns with younger audiences, and follows trends/current memes. - Manage organic social posting (daily, weekdays) across channels such as TikTok, LinkedIn, Instagram (including link in bio coordination), and Facebook - Create and test paid social ads (copy + creative direction), including A/B testing - Collaborate on messaging, hooks, formats, and CTAs that convert - Schedule, publish, and amplify posts for reach and engagement - Monitor performance metrics (CTR, engagement rate, CPC, conversions) and iterate - Stay current on social trends, ad formats, and platform best practices Requirements - 3+ years managing social media for B2C and B2B brands - Experience running and optimizing paid social campaigns - Strong copy instincts with an eye for creative direction - Strong understanding of TikTok trends, content formats , and algorithm best practices - Ability to work independently and deliver consistently - Comfort using social scheduling and ad platforms (Meta, TikTok, LinkedIn, etc.) Preferred - Startup or early-stage company experience - Light design/video capabilities (Canva, Figma, short-form video tools) - Experience working with product-led or fintech/healthtech tools