Responsibilities

• Develop comprehensive social media strategies that align with brand objectives and target audiences across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Lead content creation efforts including writing compelling posts, designing graphics using Adobe Creative Suite tools like Photoshop and Illustrator, and editing videos for maximum engagement.
• Manage daily social media operations using tools like Hootsuite and Buffer to schedule posts, monitor performance, and optimize content delivery.
• Utilize social listening tools to track brand mentions, industry trends, and competitor activities to inform content strategies.
• Analyze social media metrics through platforms like Google Analytics and native analytics tools to evaluate campaign performance and identify growth opportunities.
• Coordinate with public relations teams to ensure consistent messaging and manage online reputation effectively.
• Implement paid advertising campaigns on Facebook Advertising and other platforms to boost reach and engagement while monitoring ROI through marketing analytics.
• Foster strong relationships with followers by engaging in meaningful conversations, responding promptly to inquiries, and managing community interactions.
• Stay updated on the latest digital marketing trends, media editing techniques, and social media innovations to keep strategies fresh and impactful.

Requirements

• Proven experience in social media management or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop, Illustrator, and video editing tools for creating high-quality visual content.
• Familiarity with social media management platforms like Hootsuite or Buffer for scheduling and analytics purposes.
• Knowledge of SEO principles, keyword research techniques, and web analytics tools including Google Analytics for measuring online performance.
• Strong understanding of social media platforms’ algorithms, advertising options (especially Facebook Advertising), and best practices for content marketing.
• Excellent written communication skills with an eye for proofreading and content writing that resonates with diverse audiences.
• Ability to analyze marketing data from various sources to assess campaign effectiveness and inform future strategies.
• Experience in relationship management within digital communities along with public relations awareness.
• Creative mindset combined with strong organizational skills to manage multiple projects simultaneously in a fast-paced environment.

Benefits

• Employee assistance program
• Flexible schedule