Responsibilities

• Develop and execute a comprehensive social media strategy aligned with institutional priorities
• Own and maintain a multi-platform content calendar (Instagram, LinkedIn, Facebook, YouTube, etc.)
• Publish consistent, high-quality content that drives engagement and reach
• Monitor trends, platform changes, and audience behavior to optimize performance
• Manage day-to-day posting, scheduling, and platform activity
• Create engaging, platform-native content including copy, graphics, photography, and short-form video
• Provide real-time social media coverage of campus events, announcements, ceremonies, student activities, and institutional milestones
• Capture and post content in the moment, including photos, short videos, stories, reels, and live updates
• Attend key campus events to document and amplify the College’s work across social platforms
• Identify strong visual and storytelling moments during events and convert them into timely social content

Requirements

• Bachelor's Degree and six years' related experience required.
• Demonstrated expertise in WordPress, including page creation, customization, and contentmanagement.
• Strong understanding of web design principles, user experience (UX), and best practices forcreating engaging web content.
• HTML & CSS knowledge
• Google Analytics and Google Tag Manager knowledge
• High level knowledge of SEO and web accessibility standards
• Knowledge of utilizing social media for professional communications
• Basic Photoshop and photography skills
• Writing and editing skills
• Ability to manage multiple projects simultaneously and meet deadlines

Preferred

• Experience in higher education, nonprofit, or public communications
• Bachelor’s degree in journalism, communications, marketing or similar
• Prior experience in communications and/or PR in a higher education setting
• Strong research and writing skills; creative and compelling narrative skills
• Working knowledge of SEO and Google Analytics, Acrobat, MailChimp, and Meltwater
• Strong organization skills, and ability to manage multiple deadlines while balancing timebetween editorial and PR writing work
• Strong Microsoft Office skills (Word, Excel, PowerPoint, Outlook) and knowledge of web and social media platforms
• Proven ability to work both independently and collaboratively in a fast-paced, demanding, andcomplex work environment
• Effective communication and interpersonal skills
• Commitment to campus values of diversity, equity and inclusion.

Benefits

• CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.