Social Media Manager at Chip City | New York, USA

Chip City

Social Media Manager

New York, USA (On-site)

$78K/yr - $99K/yr (Est.)Mid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive social strategy and execution across channels for a consumer cookie brand, emphasizing content planning, influencer partnerships, and on-site coverage.

Must-have: 2–4 years in social media or digital marketing with strong copy.
Standout: Hands-on influencer partnerships and on-site coverage experience.

Job Description

Responsibilities

Develop and execute comprehensive social media strategies aligned with brand goals, audience insights, and business objectives to drive engagement, growth, and awareness.
Manage content calendars for product launches, LTOs, events, holidays, and collaborations.
Write captions, publish real-time posts, and manage daily social media activations.
Track engagement and performance metrics; adjust content strategy based on insights.
Manage influencer outreach, gifting, partnerships, and usage of UGC content.
Coordinate creative assets with internal marketing teams to support campaigns.
Maintain consistent brand voice and visual identity across all social channels.
Lead on-site content shoots and meet with influencers during visits or collaborations
Manage collaborations with brands, creators, and community accounts to increase visibility and reach.

Requirements

2–4 years of experience in social media management, content creation, or digital marketing roles
Strong copywriting skills with the ability to maintain a consistent brand voice
Experience planning and managing content calendars and executing social campaigns
Comfort interacting with influencers, partners, and in-store teams
Ability to interpret analytics and adjust content strategy based on performance data
Strong organizational skills with the ability to manage multiple projects, platforms, and deadlines
Experience supporting events, on-site content shoots, and real-time social coverage
Proficiency with Canva
Video editing experience using CapCut, Adobe Premiere Pro, Final Cut Pro, iMovie, and Canva for video content creation
Strong command of Instagram, TikTok, and other platform analytics tools

Preferred

Experience with influencer outreach and partnerships
CapCut
Adobe Premiere Pro
Final Cut Pro
iMovie
Canva for video content creation
Experience supporting events, on-site content shoots, and real-time social coverage
Strong copywriting skills with the ability to maintain a consistent brand voice

Chip City

2.9 Glassdoor

Chip City began in Astoria, Queens opening their first bakery in July 2017. Chip City created a signature 5.5-ounce cookie that is served warm making it a gooey & gooey experience. It was a hit with the customers, and they formed lines daily at the Astoria bakery to purchase the cookies. Later sharing their love of the unique Chip City cookie experience on social media making the company go viral. Chip City now offers over 50 unique cookie creations with a daily rotating menu. It has since expanded to a total of 45 locations and growing !

Founded in 2017

Queens, New York, USA

124 employees (8 in marketing)

www.chipcitycookies.com

34% recommend to a friend

46% CEO approval