Responsibilities

• Lead day-to-day social media strategy and execution for Uptown and South End, with a strong focus on Instagram and Facebook.
• Lead social media strategy and partner with contractors and colleagues on execution for Charlotte SHOUT!, the Novant Health Thanksgiving Eve Parade, Victoria Yards, Rail Trail, and other organizational initiatives.
• Develop and manage social media content calendars that support broader marketing and organizational goals.
• Capture original phone video and photo content throughout Uptown and South End, including businesses, events, and community stories.
• Produce engaging short-form video and other platform-native content.
• Build and manage creator partnership program.
• Develop and manage paid social advertising campaigns.
• Manage online community for Uptown and South End by monitoring and responding to comments and DMs and engaging in social listening
• Monitor analytics and continuously improve channel performance.
• Stay ahead of platform changes, emerging trends, and new storytelling opportunities, regularly bringing fresh ideas to the team.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field, or equivalent professional experience.
• Approximately 3 to 7 years of professional experience managing social media for a brand, agency, destination, nonprofit, media organization, or similar organization.
• Demonstrated experience creating engaging content for Instagram, Facebook, TikTok, and, to a lesser extent, YouTube and LinkedIn.
• Experience managing paid social advertising campaigns, particularly on Meta.
• Experience using social media management and analytics platforms.
• Strong writing, editing, and communication skills.

Preferred

• Experience managing creator or influencer partnerships is preferred.

Benefits

• CCCP offers a generous benefits package, including health, dental, vision, short-term, long-term, and life insurance with a flexible spending option, a 401K retirement program and parking.