Cascade Designs Inc

Social Media Manager

Reno, NV (On-site)

$90K/yr – $110K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive social media strategy and content across Cascade Designs’ five outdoor brands for multi-channel storytelling and live engagement.

  • Own social strategy and content calendars across five outdoor brands.
  • Must-have: 3–5 years of experience in social media management across multiple accounts.
  • Standout: Comfortable on camera with cross-functional collaboration across design, product, and marketing.

Job Description

Responsibilities

  • Develop and manage social media strategies for our outdoor brands, tailored to each brand’s audience and objectives
  • Develop and manage content strategies across social platforms
  • Collaborate with Creative team to ensure alignment with global ambassador strategy
  • Maintain content calendars, aligning with product launches, campaigns, and seasonal initiatives
  • Monitor competitor activity and social trends to identify opportunities for innovation and engagement
  • Collaborate with creative and marketing team to produce engaging, on-brand content
  • Write, edit, and post regular content across multiple platforms
  • Work with our Customer Operations team to manage community engagement, responding to comments, messages, and brand mentions promptly and professionally
  • Create engaging social content, including editing and on-camera work
  • Share influencer-generated content across our brand
  • Track and report on key social performance metrics
  • Use analytics to optimize strategies, content, and posting schedules
  • Prepare regular reports for internal stakeholders on social insights and brand performance
  • Work cross-functionally with marketing, product, production, sales and customer operations teams to build compelling content and ensure alignment on our social messaging
  • Partner with agencies or freelancers as needed for content creation and campaign execution
  • Act as the internal champion for social media best practices and brand voice consistency

Requirements

  • 3–5 years of experience in social media management (outdoor and multiple brand experience preferred)
  • Degree in Marketing Communications or related field
  • Demonstrates a genuine passion for the outdoors and a keenness to learn about the latest trends and gear
  • Proven success managing multiple accounts across diverse platforms
  • Deep knowledge and awareness of social media trends and tricks
  • Strong understanding of social planning and analytics tools
  • Excellent written and visual communication skills
  • Experience working collaboratively with design and product teams
  • Ability to adapt tone and strategy across diverse audiences
  • Strong organizational and communication skills; ability to juggle multiple brand calendars

Preferred

  • Comfortable being the on-camera face of a brand, both online and in live settings
  • Willingness to travel for events and activations

Benefits

  • 3 weeks paid time off per year
  • 10 paid holidays
  • 3 Floating holidays
  • Great health benefits (medical, dental, vision)
  • 401(K) with company matching
  • Life insurance paid by Cascade Designs
  • Activity Gear Loaner Program and discounts on products purchased through Pro Deals
  • $100 to spend on Cascades Designs products and an employee discount on all Cascade Designs gear